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◆ Retail & service discounts · 37 verified · 2026-07-21

Veteran & Military Shopping Discounts

These programs are confirmed against the retailer's own current page — not just repeated from a discount-aggregator list. Terms, caps, and eligibility change often, so each entry links to the source; check it before you shop if the discount matters for your budget.

37 programs, confirmed against each company's own page
Lowe's
Home Improvement
10% daily on eligible items
Home Depot
Home Improvement
10% (an annual per-household cap is widely reported but not confirmed on Home Depot's own page — verify before quoting a dollar figure)
Bass Pro Shops / Cabela's
Outdoor & Sporting Goods
10% on general merchandise, 5% on firearms/ammo ("Legendary Salute")
Under Armour
Apparel
20% at UA Brand House stores; 10% at Factory House outlets
Columbia Sportswear
Apparel
10% year-round, 20% on Veterans Day
Nike
Apparel
10% online and in-store
Dell — Heroes Purchase Program
Tech
Up to 10%
Verizon
Wireless & Telecom
Unlimited plans: $10/mo (1 line), $25/mo (2–3 lines), $20/mo (4+ lines); other plans: 15% off the access charge; accessories: 25% online, 10% in-store
AutoZone
Auto
10%, in-store only
GameStop
Gaming
10%, in-store only
Enterprise Rent-A-Car
Car Rental
5% off the leisure base rate (a separate government contract rate applies to official travel)
Wyndham Hotels & Resorts
Hotels
15% off the standard rate
AMC Theatres
Entertainment
"At least 10%" off an evening ticket (a floor, not a fixed percentage)
T-Mobile
Wireless & Telecom
Discounted "Military Savings" plan tiers (e.g., 3 lines around $135/mo vs. $185 standard)
AT&T
Wireless & Telecom
Up to 25% off AT&T Unlimited Premium wireless plans; an extra 20% off AT&T Fiber when bundled
Southwest Airlines
Airlines
Military-rate fares (booked by phone or at the ticket counter only, not online); exemption from the 2-bag limit and excess/oversize/overweight baggage fees (up to 100 lb/80")
Alaska Airlines
Airlines
Active duty + dependents on orders: up to 5 free checked bags (70 lb each); special military fares in some markets for active duty + accompanying spouse/dependents
Marriott
Hotels
Up to 15% off the Best Available Rate at participating hotels (US, Caribbean, Mexico)
Hilton
Hotels
"Military Family Rate" — discounted leisure pricing, amount varies by hotel and date (not a fixed percentage)
IHG Hotels & Resorts
Hotels
Military Appreciation Leisure Rate: minimum 5% off the Best Flexible Rate (varies by hotel)
Choice Hotels
Hotels
Discounted leisure rate for Choice Privileges members booking direct on choicehotels.com (no fixed percentage published)
Outback Steakhouse
Dining
10% off the entire check, every day (not just Veterans Day)
Cracker Barrel
Dining
10% off qualifying restaurant/retail purchases, standing (not a one-day promo)
Six Flags
Entertainment
Discounted online-only tickets (e.g., theme park from roughly $39 vs. $90 at the gate), up to 6 tickets per purchase
Universal Orlando Resort
Entertainment
Military Freedom Pass (annual multi-visit ticket) plus separate discounted tickets via base ITT/ITR offices
USAA
Insurance
Not a discount — membership (auto/home/renters/life insurance, banking) is restricted to eligible military-connected people
GEICO
Insurance
Up to 15% off total premium; a separate Emergency Deployment Discount for DoD-designated imminent danger deployments
Discount Tire / America's Tire
Auto
5% instant discount on the invoice subtotal (before tax); stackable with other rebates/instant savings
U-Haul
Moving & Storage
One month of free storage at destination for one-way truck/trailer rentals; free furniture pads with U-Box reservations; support for DITY/PPM moves
PODS
Moving & Storage
10% off initial local delivery plus the first month's storage (local moves); 10% off delivery/storage/transport for long-distance moves
PetSmart
Pet Supplies
10% off Grooming (Tuesdays) and 10% off PetsHotel boarding stays — not general merchandise
GovX
Online Marketplaces
Membership marketplace with roughly 15-30% off gear, apparel, electronics, tickets, and travel, depending on category
ID.me Shop
Online Marketplaces
Aggregator marketplace of 5,000+ brand deals, plus a cash-back browser extension
Sam's Club
Membership Clubs
60% off a new membership sign-up (e.g., $20 for Club, $60 for Plus vs. standard pricing), plus $10 off at renewal
Costco
Membership Clubs
New-member sign-up bonus: a $40 Digital Shop Card (Executive) or $20 (Gold Star) — a promotional bonus, not a permanent discounted rate
Target
Department Stores
Periodic percentage-off promo windows for verified military/veterans (e.g., 20% for a two-week window in summer 2026) — not a standing everyday discount
Walmart+ Assist
Membership Clubs
50% off Walmart+ membership
⚠ Excluded — Could Not Verify on an Official Source
  • Home Depot's frequently-cited $400/year discount cap is repeated across aggregator sites but not confirmed in the retrievable text of Home Depot's own corporate page — confirm the current cap directly before publishing a dollar figure.
  • Texas Roadhouse's Veterans Day free meal is real and company-confirmed, but it's a single annual-day promotion (Nov 11) with terms that change yearly, not a standing discount — treated as a seasonal event, not listed here as a standing discount.
  • Chili's, Applebee's, IHOP, Denny's, and Golden Corral all run Veterans Day one-day promos, but have no standing everyday corporate-wide discount — where an everyday discount exists it's franchise-owner discretion (varying 10-20% by location), not corporate policy.
  • Planet Fitness — corporate confirmed no nationwide military discount; decision is made at the individual franchise level.
  • Crunch Fitness / 24 Hour Fitness — some locations offer discounts via GOVX/ID.me, but figures conflict across sources and no official page confirms a fixed nationwide term.
  • Goodyear — only seasonal Veterans Day/Memorial Day 10% promotions found via press releases, not a standing everyday program.
  • Jiffy Lube / Valvoline — discounts exist only at some independently owned franchise locations; no centralized corporate discount confirmed on their own site.
  • Progressive — no national military discount; only a Louisiana-specific 25% discount, which is a state-law mandate applied to all insurers, not a Progressive veteran-appreciation program.
  • Chewy — the company's own FAQ explicitly states there is no additional discount for veterans or seniors.
✕ Checked — No Standing Program Found
  • Amazon — no ongoing military/veteran discount program. A one-time $40-off Prime promo ran only in November 2019 and has not recurred.
  • eBay — no official military/veteran discount program found anywhere on ebay.com; third-party "discount" pages don't point to a real eBay-run program.
  • Walmart — no general military/veteran product discount, in-store or online. The only real program is Walmart+ Assist (see above), which is income-tested to VA Pension recipients, not a broad veteran benefit.
Looking for tax-free online shopping instead of a percentage discount? See veteran military exchange access.