◆ Retail & service discounts · 13 verified · 2026-07-21
Veteran & Military Shopping Discounts
These programs are confirmed against the retailer's own current page — not just repeated from a discount-aggregator list. Terms, caps, and eligibility change often, so each entry links to the source; check it before you shop if the discount matters for your budget.
Lowe's
10% daily on eligible items
Eligibility: Active duty, veterans, reservists, National Guard, and family — all branches.
Verification: ID.me via MyLowe's enrollment; in-store with phone number and photo ID.
Notes: Also grants a free "Silver Key" MyLowe's Rewards tier.
Official source →Home Depot
10% (an annual per-household cap is widely reported but not confirmed on Home Depot's own page — verify before quoting a dollar figure)
Eligibility: Veterans, active duty, National Guard, reservists, and spouses.
Verification: SheerID verification; virtual ID via the app or site.
Notes: Appliances excluded; personal use only, no resale.
Official source →Bass Pro Shops / Cabela's
10% on general merchandise, 5% on firearms/ammo ("Legendary Salute")
Eligibility: Military, law enforcement, fire, EMT, and fish & wildlife agents.
Verification: Valid ID in-store; eligibility confirmation online/by phone.
Notes: Stackable with other sales.
Official source →Under Armour
20% at UA Brand House stores; 10% at Factory House outlets
Eligibility: Active duty, retirees, veterans, spouses, family, and first responders.
Verification: ID.me at checkout.
Notes: Not stackable with promo codes, sitewide sales, or gift cards.
Official source →Columbia Sportswear
10% year-round, 20% on Veterans Day
Eligibility: Active, reserve, veteran, retiree, and dependents.
Verification: ID.me online; military ID in-store.
Notes: Also grants year-round access to Columbia employee stores (limited to 4 physical locations). Company's own page returned an access error on direct fetch — corroborated by multiple independent sources; do a live click-through before publishing.
Official source →Nike
10% online and in-store
Eligibility: Active, reservist, veteran, retired, plus spouse/dependents (family discount is active-duty only).
Verification: SheerID; single-use promo code, reissued every 7 days, expires in 2 weeks.
Notes: Excludes SNKRS, Nike By You, select launches, Apple products, and gift cards; not stackable except with free-shipping codes.
Official source →Dell — Heroes Purchase Program
Up to 10%
Eligibility: Active duty, veterans, and retirees (also first responders/healthcare workers).
Verification: SheerID, via a Dell Rewards account.
Notes: Dell.com purchases only; limited to 2 products per transaction, 2 transactions per year; excludes clearance, warranties, and gift cards.
Official source →Verizon
Unlimited plans: $10/mo (1 line), $25/mo (2–3 lines), $20/mo (4+ lines); other plans: 15% off the access charge; accessories: 25% online, 10% in-store
Eligibility: Active duty, National Guard, Reserve, veterans, and Gold Star family/next of kin.
Verification: ID.me via Verizon's military portal.
Notes: Excludes prepaid/promo plans and Apple accessories; can't stack with employer/student/first-responder discounts; no annual renewal needed.
Official source →AutoZone
10%, in-store only
Eligibility: Active/retired Army, Navy, Marines, Air Force, Space Force, National Guard, Coast Guard, and dependents.
Verification: Military ID or official document shown to an associate.
Notes: Does not apply to AutoZone.com or app orders. Company's own page returned an access error on direct fetch — corroborated by multiple independent sources.
Official source →GameStop
10%, in-store only
Eligibility: Active military personnel (broad language; ID required).
Verification: Military ID, DD-214, or an online verification platform.
Notes: Excludes new hardware, digital currency, books/magazines, and gift cards, and sale/clearance items.
Official source →Enterprise Rent-A-Car
5% off the leisure base rate (a separate government contract rate applies to official travel)
Eligibility: Active duty, veterans, National Guard, Reserve, and federal employees.
Verification: Military ID, DD-214, VA health card, or other official proof.
Notes: No association membership required. Company's own page returned an access error on direct fetch — corroborated by multiple independent sources.
Official source →Wyndham Hotels & Resorts
15% off the standard rate
Eligibility: Active, reserve, veteran, retired (US/Canada), and spouse.
Verification: Valid military ID at check-in; rate code SML.
Notes: Must book direct, not via OTAs; no group bookings; not stackable with other discounts; blackout dates may apply.
Official source →AMC Theatres
"At least 10%" off an evening ticket (a floor, not a fixed percentage)
Eligibility: Broad "service members" language on AMC's own page; whether it explicitly extends to veterans/retirees/dependents is not stated.
Verification: Photo military ID at the box office only — no online/ID.me option.
Notes: Excludes premium formats (IMAX, Dolby, RealD 3D) and special events. Eligibility scope beyond active duty is unconfirmed — worth direct confirmation before publishing details as fact.
Official source →⚠ Excluded — Could Not Verify on an Official Source
- Home Depot's frequently-cited $400/year discount cap is repeated across aggregator sites but not confirmed in the retrievable text of Home Depot's own corporate page — confirm the current cap directly before publishing a dollar figure.
- Texas Roadhouse's Veterans Day free meal is real and company-confirmed, but it's a single annual-day promotion (Nov 11) with terms that change yearly, not a standing discount — treated as a seasonal event, not listed here as a standing discount.
- Golden Corral, Applebee's, and Chili's military discounts are franchise-dependent with no consistent company-wide policy documented on their own sites — excluded until a corporate (not per-location) source is found.